/ Symbol Content for °ÄÃÅÁùºÏ²Ê¿ª½±½á¹û×ßÊÆͼ en /news/uc-davis-study-says-logos-make-group-seem-real <p>Organizations have logos, sports teams have mascots, countries have flags and national anthems. In marketing plans and political campaigns, a good logo is considered an essential tool for building brand identity.</p> <p>New research at the University of California, Davis, shows that logos do far more — creating the impression that a group is unified, effective&nbsp;and coordinated, even when the members of the group don’t really seem that way on their own.</p> April 15, 2016 - 10:49am Karen Michele Nikos /news/uc-davis-study-says-logos-make-group-seem-real